Remember that scene from Minority Report with those amazing self-driving cars?
That we will eventually end up there is not up for debate (IMHO), but when, is certainly still up in the air. On the face of it, Google’s self-driving cars – now being aped by many other car makers who are creating their own self-driving cars – are the most logical way to get there.
But, given human and consumer behavior, is that the next step?
Maybe not, GM, which just announced “hands free driving” cars that will launch in 2016, seems to think:
General Motors Co. plans to launch by 2016 cars with a hands-free automated driving system and Wi-Fi-enabled vehicle-to-vehicle communications systems designed to help avoid collisions, intensifying the race among the world’s auto makers to build cars that can partially drive themselves and avoid crashes without the help of their human drivers.
The company will offer its “super cruise” system, which will allow a driver to ride in a car with hands off the steering wheel on a freeway with proper lane markings, on a yet-to-be named new Cadillac vehicle. Cadillac officials have said they intend to launch by 2016 a large sedan to compete with rivals such as the Mercedes S-Class.
GM officials declined to say how much the “super cruise” feature will cost. A package of optional driver-assistance features currently sells on Cadillac models for about $3,000.
Officials with the auto maker said the super-cruise system will be designed to require that drivers remain attentive and ready to retake control of the vehicle. They also stressed the distinction between this “automated” driving feature and the vision of a fully automated, “driverless” car promoted by Silicon Valley’s Google Inc.
This is quite clever on GM’s part. The technology is incremental and likely easier to market and sell to consumers. Regulars may not be as averse as they might be to true driver-less cars, and the option is probably not going to break the bank. Finally, it lets GM curate the path to true drive less cars sometime in the future as opposed to letting Google and others take the lead.
A very clever strategic bet, if you ask me.