First, our phones became smart(er). Then our cars. Soon, our homes. And very soon, our clothes as well?
Consider this excerpt from a CrunchBase email:
Athos, a smart workout clothing startup based in Redwood City, has raised $12.2 million in Series B funding from True Ventures, DCM, Social+Capital Partnership, Golden State Warriors owner Joe Lacob and NBA player Jermaine O’Neal. Athos makes flexible sensors that can be printed on workout clothing to gather information like heart rate or calories burned and communicate with a smartphone. Founded in 2012, Athos has raised nearly $15 million to date and will use the latest cash to launch its first line of wearables this Fall.
OK…so does it work, and more importantly, does it work well?
Couldn’t find any reviews yet, but seems promising. As Joshua Brustein writes on BW,
Its clothing is made from sensor-laden fabrics that sit tight against the skin, sending information about how hard each muscle is working to your phone, through a transmitter that sits in a small pouch on a shirt or pants. In addition to information about muscle groups, the company says it can also measure more commonly-tracked metrics like calories burned and heart rate.
Not 100% sure there’s a huge market for this. Especially when each item of clothing is priced around $200. Maybe there is, maybe there isn’t. But it seems the promising “use case” for true wearable clothing might be the medical market, for convalescents and seniors.
Those are the groups that need something monitoring their vitals around the clock, alerting loved ones and/or medical professionals when things are going awry, or more importantly and interestingly, before things start to go awry.
In 10 years perhaps?