Bottled water is one of those things that you want and need when you travel. At all other times, tap water is almost always just as good, at least in the developed world.
Given that, how do you introduce yet another brand and differentiate yourself to the point that consumers are willing to pay more, on a per gallon basis, for your “still” water, than they would, for gas?
You endow it with “Electrolytenment”, despite this:
As for promoting electrolytes, David G. Schardt, a senior nutritionist at the Center for Science in the Public Interest, noted that Resource stopped short of explicitly claiming they benefit health.
“They’re trying to stay away from F.D.A. interference but it also allows them to leave it up to the consumer to imagine the benefits that might come from electrolytes,” Mr. Schardt said.
With the exception of distilled water, all water contains some naturally occurring electrolytes like sodium and potassium, he said, adding that the added electrolytes in sports drinks are necessary only for extreme exertion.
“Replacing your electrolytes is only an issue for endurance athletes sweating for hours, not a jogger going out for a half-hour,” Mr. Schardt said.
Andrew Adam Newman writes elsewhere in the article I excerpted that snippet from that the only concrete positive about Resource is that the bottles are made with 50% recycled plastic. Which is great and I wish that all other plastic bottle makers emulate them or do better.
But still (an unintended pun), tap water uses no plastic at all, yes?