Blogs come in two flavors.
The first one is where an under-appreciated and lonely hack somewhere writes stuff he thinks is interesting and important.
The result is three or four posts a day, at best (ahem) – most of which are mostly ignored by the masses. Unless you are Joe Wiesenthal @ Business Insider, that is, and work from 4am to 10pm most days of the week, produce 15 blog posts on an average day (more, on non-average days), 150 Twitter posts and somehow find the time to also be the BI’s Executive Editor. But that is probably not a mortal-friendly lifestyle.
The second one includes blogs that people like Andrew Sullivan and Mark Thoma run.
These blogs are curated windows into life in general (anything and everything is fair game, though politics gets a lot of coverage on weekdays) and economics, respectively. On a typical day, these guys may write a few original pieces, create 10 to 15 posts that excerpt other articles and posts, post on Twitter, etc.
In Andrew’s case, the result is that readers get to read not just his excellent analysis of many things in the news but also “discover” things about the world that they would have a tough time doing by themselves. As an example, just today (and its not even 12.30pm ET, yet), he’s already posted about Carbon Footprints, Steven Soderbergh’s latest film Side Effects, something called The Transitory Web, a critique of formulaic documentary filmmaking, the Plight of the Megacommuter and three different posts on politics.
Mark Thoma’s blog, on the other hand, is more of a “One Blog To Rule Them All” for macroeconomics. From the looks of it, on a daily basis, he consumes a hundred (or is it two hundred?) different articles and posts on economics from around the world and either creates new content, excerpts from a selection of those articles and posts or just dumps links to some of them on his blog. So if you’re into macroeconomics, you could just follow his blog and know what you need to know. Period.
OK…so what does this mean for yours truly?
Since starting this blog back in July 2012, I’ve often wondered what this blog must be, when it grew up, which it probably has, today, at all of 9 months of age (thank you for faithfully reading a lot of what I have since posted).
It is relatively easy and marginally satisfying to create just 3 or 4 posts (on a good day) about things that are in the news, or things that strike me as I drive past my neighborhood Zinga. But at the end of each day, my Inbox, which I use as a To-Do list of sorts, is full of links to articles and thoughts and ideas that didn’t get written about or analyzed. Their collective weight is a crushing burden (such is the restless blogger’s plight).
So, starting this week, initially as an experiment and perhaps permanently – based on my ability to keep up and “audience interest” (ahem, again) – I will attempt to run this blog as a curated window into the world of business. What that means is that I will (still) write at least one, if not more, original posts, every day. In addition to that, I will, ala Messrs Andrew and Mark, excerpt the more interesting articles and posts that I consume every day – but with comments, dissents, snarks and such. I may also engage in some “link dumping” but we will see how that goes.
One last thing…to prevent mass email digest subscriber defections because of daily emails with 25 random posts, I will be switching to a different email sending service this week – one that gives me more control over what my subscribers see.
Who knows, but with luck, perseverance and possibly reader interest, perhaps this blog will actually become an online destination of sorts?
Thanks for reading…Hope you stick around!
PS: Thoughts? Comments?