Every few weeks, the Amazon juggernaut rolls forward, one step at a time, towards its unstated goal of dominating the entire book industry value chain.
The progress to date:
Author sign-ups? Check.
Selling paper books? Check – various paper book publishers have been acquired.
Selling eBooks? Check.
A platform for “consuming” the books? Mail oui. Check.
Recommendations? Check and check.
Short of actually robo-reading books (entrepreneurs, I am patenting that idea right now), it has forward and backward-integrated into almost every aspect of the book value chain.
But one of the key reasons it succeeds so brilliantly is that it continuously makes it easier for book creators and book consumers to each get what they want: Money. Audience. Low-cost books.
And in that process, it has disrupted the publishing industry like few things have, in the past.
Consider what it did with author royalties recently, as an example: